Vocus introduces wireless PR tool

LANHAM, MD: Vocus, a maker of Web-based PR software, is unveiling a new wireless application. The tool, called Vocus Public Relations, allows users to access media databases, receive press inquiries or distribute news releases through their personal digital assistants.

LANHAM, MD: Vocus, a maker of Web-based PR software, is unveiling a new wireless application. The tool, called Vocus Public Relations, allows users to access media databases, receive press inquiries or distribute news releases through their personal digital assistants.

LANHAM, MD: Vocus, a maker of Web-based PR software, is unveiling a new wireless application. The tool, called Vocus Public Relations, allows users to access media databases, receive press inquiries or distribute news releases through their personal digital assistants.

The service lets users browse Vocus' database of 250,000 reporter profiles.

Subscribers can also store their own files on the server.

While those working in the financial services or sales and management sector have had access to specialized wireless services for several years, Vocus claims its tool is the first to target the PR world.

'We saw all these things that PR people need to do, and they travel a lot,' said Vocus president and CEO Rick Rudman. 'With wireless, I can fire up my Palm or my iPAQ and instantly access that information.'

Rudman said the service also keeps users from having to do data and software updates. 'We manage the IT infrastructure, and then all they have to do is log in and do their job.'

Founded in 1992 as Capitol Hill Software, Vocus sold desktop client server software until 1999, when it took its wares to the Web. The company initially pitched its products to the public affairs field, but has focused on the PR industry for several years.



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