Traditional year-end shuffle at Ford creates new PR positions

DEARBORN, MI: In what is almost a year-end ritual in automotive PR, Ford Motor Communications VP Jason Vines announced a global reorganization of his staff, dishing out promotions to newly created executive positions.

DEARBORN, MI: In what is almost a year-end ritual in automotive PR, Ford Motor Communications VP Jason Vines announced a global reorganization of his staff, dishing out promotions to newly created executive positions.

DEARBORN, MI: In what is almost a year-end ritual in automotive PR, Ford Motor Communications VP Jason Vines announced a global reorganization of his staff, dishing out promotions to newly created executive positions.

Key new posts include executive director of Trustmark communications and global product development,which has been filled by Ken Zino, and executive director of Public Affairs and Program Development for Ford of Europe, which was handed to Niel Golightly.

Zino had been director of global product development communications; and Go-lightly had been director of Trustmark, which combines Ford's corporate identity and reputational issues.

In other executive managerial moves, Vines named Ron Iori to the new position of director of global operations communications, reporting to Jim Vella, executive director, of corporate communications. Vines also promoted Ray Day to director of global product development communications, replacing Zino.

Vines announced that communications for Ford's Automotive Consumer Services Group (ACSG), which handles customer relations and parts and service activities, was being split into two branches: North American and Global. Mike Vaughn, who had been handling media queries about product recalls and other service issues, will serve as the new Global ACSG communications manager.

Further realignments include Nick Sharkey from Great Lakes regional manager to global news manager, replacing Iori, and Carolyn Brown from marketing communications issues to global affiliates communications. Brown replaces Mike Moran who has returned to his former slot as Washington regional manager.

In his internal communique about the realignments, Vines said: 'We need better global teamwork. Whether it's product launch, customer satisfaction issues or internal communications - just to name a few - our world, while vast, is getting smaller and smaller every day. If we are to lead in the dissemination of our messages, global alignment around core strategies and tactics is crucial to our success.'

Vines also emphasized that a number of Ford's communications executives have dual or even triple reporting relationships - to their internal clients as well as to their communications staff. This has long been the case and is not uncommon in corporate PR operations.





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