Survey supports value of internal communications

PETALUMA, CA: Human resources managers are coming to realize the value of employee communications in keeping good people, according to a survey from a California HR management company.

PETALUMA, CA: Human resources managers are coming to realize the value of employee communications in keeping good people, according to a survey from a California HR management company.

PETALUMA, CA: Human resources managers are coming to realize the value of employee communications in keeping good people, according to a survey from a California HR management company.

The firm, KnowledgePoint, surveyed 4,054 HR professionals last August, asking what they were doing to increase employee retention.

Of the 869 respondents, 71% answered that they were 'facilitating better communications throughout the organization.' In 1999's survey, only 37% claimed to be doing so.

'People just can't afford to lose employees right now,' said Sheri Cardo, director of PR at KnowledgePoint.

Increasing communications with employees about their performance, company goals and how they fit into company plans can help workers feel empowered.

'When employees are empowered, they're more likely to enjoy what they do,' Cardo said.

Asked why people leave their jobs, 41% of respondents answered 'not feeling valued.' This response tied with 'compensation' as the top reason for leaving a job, according to the survey.

'Poor relationship with manager' was also checked by 31% of respondents.

Good communications start with initial interviews, the survey found.

A third of survey respondents said a lack of hiring-manager interview skills contributes to hiring problems at their companies. Respondents rated recruiting and retention as the two biggest issues facing their firms.

KnowledgePoint markets a Web-based product called Performance Impact that managers use to give employee performance feedback throughout the year.



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