PRSA head departs early to found own firm

NEW YORK: The PRSA's Ray Gaulke, having stepped down from his post as president and COO six months early, is rolling up his sleeves and launching his own consulting firm.

NEW YORK: The PRSA's Ray Gaulke, having stepped down from his post as president and COO six months early, is rolling up his sleeves and launching his own consulting firm.

NEW YORK: The PRSA's Ray Gaulke, having stepped down from his post as president and COO six months early, is rolling up his sleeves and launching his own consulting firm.

'I'm anxious to really go at it again,' said Gaulke.

With another four years left on his contract with PRSA, he will continue to work for the group, raising funds and coordinating programs for the PRSA Foundation and Kids in a Drug Free Society.

But in his spare time, he plans to start a 'virtual consulting' business, which he described as a 'multifaceted' firm, combining elements of agency and consulting work. The company will be based in New York.

'We'll try to be a strategic organization that delivers product that bridges the consulting and firm areas,' he said.

'I don't care if another advertising or PR agency executes. The problem with consulting is that it doesn't produce action fast enough.'

In October, following months of financial woes and internal friction, Steve Pisinski, the PRSA's chairman and CEO at the time, announced that Gaulke would leave the post that he had held for eight years. He was to remain until the summer so that a replacement could be found, but felt it better that he leave sooner than later.

'I decided it would be better to let a new team put together a budget that they'd have to live with,' he said.

In his stead, chief public relations officer Catherine Bolton takes up the baton as president and COO, and Kathleen Lewton has begun her term as chair and CEO.





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