Nuns seek PR to boost recruitment

CHICAGO: The Catholic religious order School Sisters of Notre Dame is searching for a communications coordinator to head its recruitment efforts.

CHICAGO: The Catholic religious order School Sisters of Notre Dame is searching for a communications coordinator to head its recruitment efforts.

CHICAGO: The Catholic religious order School Sisters of Notre Dame is searching for a communications coordinator to head its recruitment efforts.

The newly created position also includes responsibility for internal communications within the 5,000-member order and revamping the nuns' Web site to support recruitment efforts, said Sister Maureen McGoey, director of the order's North American Major Area Coordinating Center in Chicago.

Last September the order established the coordinating center to draw together outreach efforts by its eight provinces in North America and others in Guam and Japan.

The provinces, with headquarters in Baltimore, Toronto, St. Louis and Dallas, already have individual communications programs but have done nothing on a national or international level in the past. The new communications coordinator will develop a unified marketing strategy.

As with most religious groups today, recruitment has become a major issue for School Sisters of Notre Dame, which at its high point in the late 1950s and early 1960s had between 10,000 and 12,000 members, McGoey said.

When nuns routinely staffed most Catholic schools in America, they served as recruiters by their example, McGoey recalled. With few nuns teaching in Catholic schools today, the order has lost that important recruitment tool and must look elsewhere for help.

'Today, young women who are interested in religious life very often get their first contact through technology,' she said. For this reason, use of the Web for recruitment is invaluable.



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