NEWS BRIEFS

NEW YORK: Schneider Integrated Communications has changed its name to Schneider/Schapiro Strategic Communications. CEO Bruce Schneider explained that the name change was to reflect the role of Scott Schapiro, the firm's president and a principal partner, in the agency's growth in the three key practice groups: technology, health and television. Clients won in 2000 include PBS, Discovery, CyberGuard and HCIA-Sachs.

NEW YORK: Schneider Integrated Communications has changed its name to Schneider/Schapiro Strategic Communications. CEO Bruce Schneider explained that the name change was to reflect the role of Scott Schapiro, the firm's president and a principal partner, in the agency's growth in the three key practice groups: technology, health and television. Clients won in 2000 include PBS, Discovery, CyberGuard and HCIA-Sachs.

NEW YORK: Schneider Integrated Communications has changed its name to Schneider/Schapiro Strategic Communications. CEO Bruce Schneider explained that the name change was to reflect the role of Scott Schapiro, the firm's president and a principal partner, in the agency's growth in the three key practice groups: technology, health and television. Clients won in 2000 include PBS, Discovery, CyberGuard and HCIA-Sachs.





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