FINAL COUNTDOWN: PRWeek Awards shortlist 2001

PUBLICITY STUNT OF THE YEAR

PUBLICITY STUNT OF THE YEAR

PUBLICITY STUNT OF THE YEAR

Winner 2000: Philadelphia Convention and Visitors' Bureau, Millennium Philadelphia, Sunoco Welcome America!, City of Philadelphia, Kodak

Shortlist 2001

- Barkley Evergreen & Partners and Payless ShoeSource Baby Bowl I

- Fleishman-Hillard and AARP Launching Today's AARP

- Mount Vernon Media Office George Washington's Death & Funeral Re-enactment

- Ketchum and California Prune Board California Prunes change name to Dried Plums

- Ketchum and Frito-Lay Cracker Jack: Vendor of the Year

- Maloney & Fox and MSN.com Operation B-Fly

Sponsor: DS Simon Productions specializes in a variety of media and business communications services, such as VNRs, SMTs, corporate videos and Webcasting.



VNR OF THE YEAR

Winner 2000: General Mills Communications Dept.

Shortlist 2001

- Brodeur Worldwide and 3M 20th Birthday of the Post-It Note

- Fleishman-Hillard and Farmland National Beef Activated Lactoferrin

- Fleishman-Hillard and On the Scene Productions with Kellogg's Olympic Gold Medal Winners

- JetBlue Airways JetBlue: Cheap Chic Lands in New York

- Ketchum and Orbis Broadcast Group for Nokia Ending 'Cell Yell'

- Nike US Communications Nike Ovidian Reversible Shoe

Sponsor: Worldcom, the largest network of independent PR firms, offers clients the broadest reach: 94 partner firms with 107 offices in 34 countries on six continents; local knowledge through on-the-ground, market-savvy communicators; and informed counsel from entrepreneurs dedicated to client satisfaction.



INTERNATIONAL PR PROFESSIONAL OF THE YEAR

Winner 2000: Peter Hehir, Porter Novelli International

Shortlist 2001

- Matthew Anderson Ogilvy, David R Drobis Ketchum

- Ralf Hering GCI, Margery Kraus APCO Worldwide

Sponsor: PR Newswire provides comprehensive communications services for PR and investor relations professionals, ranging from information distribution and market intelligence to the creation of online multimedia content and investor relations Web sites. Its world-leading dedicated newswire, Internet, satellite and fax network is capable of pinpoint or mass distribution, satisfying the growing global demand for immediate delivery of news releases, video, audio and photos to the media, financial community and consumers. PR Newswire has 36 bureaus in the US, Latin America, Europe and Asia-Pacific.



PR PROFESSIONAL OF THE YEAR

Winner 2000: Harris Diamond, BSMG Worldwide

Shortlist 2001

- Jonelle Birney Blanc & Otus/Hill&Knowlton

- Louis Capozzi Manning, Selvage & Lee

- Bob Druckenmiller Porter-Novelli

- John D Graham Fleishman-Hillard

- Bob Seltzer Ogilvy

- Ken Sternad United Parcel Service

Sponsor: News Broadcast Network is the originator of broadcast media distribution services for the public relations industry. NBN services include production and distribution of video and radio news releases, radio and satellite media tours; and production and distribution of PSAs for radio and television, corporate videos and Internet broadcasts. NBN is the only company with VNR distribution through CBS News Path, CONUS and FOX News Edge. It has eight offices across the US.



YOUNG PR PROFESSIONAL OF THE YEAR

Winner 2000: Larry Barrios, The MWW Group

Shortlist 2001

Elyse Blazey Athlon Communications

Jeff Olson

Fleishman-Hillard DeAllous Smith Hartsfield Atlanta International Airport Morgan Marzec Matha McDonald Casey Kaplan Pierpont Communications Sabine Heller UGO Networks

Sponsor: Magnet Communications is a full-service communications company specializing in PR, investor relations, meetings and events. Magnet Communications is committed to attracting and developing the next generation of PR professionals.

Our people-centric culture fosters freedom of expression while providing a comprehensive training program and the support needed for employees to grow and develop personally and professionally.



SOLO PR PROFESSIONAL OF THE YEAR

Winner 2000: Lisa Skriloff

Shortlist 2001

- Jennifer Bailey

- Wayne Catan

- Judy A Smith

Sponsor: If Charles Lindbergh had a co-pilot, would his flight to Paris have been as great an accomplishment? Could a song called I Did it Their Way ever have inspired so many people for so many years? Doing something your own way without any help from others puts you in a class all by yourself. That's why Marina Maher Communications believes that solo performance deserves a chorus of praise. And that's why we are so proud to sponsor this award. Courage, vision and strength are needed to go it alone. And these qualities should always be rewarded. Congratulations to the shortlisted solo PR professionals.



PR STUDENT OF THE YEAR

Winner 2000: Sarah Mast

The shortlisted students for this award will be selected by a separate judging panel in early January.

Sponsor: A unit of True North Communications, BSMG Worldwide specializes in PR; marketing, corporate, financial and transactional communications; public affairs; and issues and advocacy advertising. The firm has offices in 33 key cities and 15 countries, with affiliate relationships in another 40 countries. BSMG Worldwide's resolution for the new millennium is to continue to provide a stimulating, rewarding, professional environment that challenges our people to grow and succeed.

Sponsorship of PRWeek's Student of the Year Award underscores our commitment to attracting the best and brightest entry-level professionals.



PR AGENCY OF THE YEAR

Winner 2000: Brodeur Worldwide

Shortlist 2001

- BSMG Worldwide

- FitzGerald Communications

- Fleishman-Hillard Communications

- Manning, Selvage & Lee, Ogilvy Public Relations Worldwide

Sponsor: Every day, we work with public relations executives to provide the most effective production, notification, distribution and tracking systems for TV, radio, print, photography and the Internet. As a tribute to the stellar agencies and savvy professionals that we partner, we are proud to sponsor the PR Agency of the Year Award.



MID-SIZE PR AGENCY OF THE YEAR

Winner 2000: Stanton Crenshaw Communications

Shortlist 2001

- Applied Communications

- Carter Ryley Thomas

- Phase Two Strategies

- Sloane & Company

- Vorhaus & Company

Sponsor: Burrelle's Information Services provides media monitoring for the digital age and the personal touch of years gone by. With offices throughout the US, Burrelle's provides its clients with more than just a customized compilation of news from every form of media. We also offer busy PR execs a place to turn when they need to measure impact. Through a newly launched service called Insight Farm, we reach far beyond analytical tabulations to provide educated conclusions and recommendations that are based on all the media coverage a client receives. Visit us at www.burrelles.com.



BOUTIQUE PR AGENCY OF THE YEAR

Winner 2000: Sloane & Company

Shortlist 2001

- The Geek Factory

- Lane Marketing, OutCast, Valencia, Perez & Echeveste, Voce, Zemi

Sponsor: At VMS, we understand knowledge is a powerful tool. It's a belief that drives everything we do, from customized news monitoring of network, local and cable TV; to broadcast tracking and retrieval in 39 countries worldwide; to analysis of the advertising value of PR stories. VMS: Insight begins with knowledge.



CORPORATE PR TEAM OF THE YEAR

Winner 2000: Southwest Airlines, PR and Corporate Communications

Shortlist 2001

- KPMG Corporate Communications

- Metlife

- Nike US Communications

- Nortel Networks Global Communications, RightFreight

Sponsor: Business Wire is on the cutting edge of communications technology, and we're fortunate to work with many of the nation's leading corporate public relations and investor relations teams. Businesswire.com, recognized as the premier newswire Internet site, is a pioneer in shaping the future of the interactive use of the Internet.



NON-PROFIT PR TEAM OF THE YEAR

Winner 2000: Guide Dogs for the Blind, Public Information Department

Shortlist 2001

- The Century Council, Campaign for Tobacco-Free Kids

- The Children's Museum of Houston, Gay & Lesbian Alliance Against Defamation (GLAAD)

Sponsor: Headquartered in New York, Ketchum, a unit of Omnicom Group, is the seventh-largest public relations firm in the world, with offices and affiliates in key capitals. Ketchum's mission is to deliver breakthrough, integrated and consistent PR solutions on a global basis. Additional information can be found at www.ketchum.com.





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