Cisco looks to DC agencies for help with PR related to undisclosed crisis

SAN JOSE, CA: Cisco Systems has been sounding out Washington, DC-based PR firms about the possibility of handling crisis work.

SAN JOSE, CA: Cisco Systems has been sounding out Washington, DC-based PR firms about the possibility of handling crisis work.

SAN JOSE, CA: Cisco Systems has been sounding out Washington, DC-based PR firms about the possibility of handling crisis work.

One senior technology PR executive said Cisco had been talking to top-five agencies about their capabilities.

Steve Langdon, Cisco's San Jose, CA-based PR manager, refused to give details, stating: 'We do not release information about what vendors do, whether it is PR or anything else. There is no crisis we are working on.'

While companies often look for PR agencies even before they run into difficulties, Cisco Systems may be planning to shore up its communications in the event that the economy continues to decline.

Last week, CIBC World Markets downgraded its stock from a 'buy' to a 'hold,' citing a slowdown in corporate IT spending.

In a report, analyst Steve Kamman said he did not expect the company to make consensus revenue estimates in 2002.

It is not clear how Cisco's existing agencies, which include Cohn & Wolfe, Klopak, and Barokas, will be affected by the search.





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