CCFC posts dollars 36m RFP in new PR firm search

LOS ANGELES: The California Children & Families Commission (CCFC) has posted a massive dollars 36 million RFP, seeking a new PR firm to continue its public education campaign.

LOS ANGELES: The California Children & Families Commission (CCFC) has posted a massive dollars 36 million RFP, seeking a new PR firm to continue its public education campaign.

LOS ANGELES: The California Children & Families Commission (CCFC) has posted a massive dollars 36 million RFP, seeking a new PR firm to continue its public education campaign.

The CCFC is funded by proceeds from California's Prop 10 50-cent-per-pack cigarette tax that works to educate the public about the importance of early childhood development and the hazards of tobacco use to pregnant women and children under five.

For the past two years, CCFC has worked with LA-based Rogers & Associates for its PR and community outreach. However, the initial dollars 4.6 million contract, which was awarded on a noncompetitive basis at the time, expires in March 2001. An RFP, for which proposal submissions are due January 16, was issued last month. Final presentations are scheduled for mid-March.

According to CEO Lynne Doll, Rogers will rebid for the new contract, which is one of the biggest in state history. The budget is dollars 12 million each year for three years, which works out to about dollars 4 million per year in actual PR fees and expenses once deductions are made for the operation of a materials clearinghouse and for grants to community-based groups.

Fleishman-Hillard is considered a contender but Hill & Knowlton, Edelman and Manning, Selvage & Lee, despite the RFP's lucrative nature, are said to have chosen not to bid.

The ability to reach all of California's diverse ethnic communities will be a key consideration in the agency selection process, according to CCFC communications director Kristina Parham: 'The winning lead agency will be expected to bring in subcontractors and vendors as needed to reach all the key audiences.'



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in