Relief group hires agency of record

MINNEAPOLIS: The American Refugee Committee has hired GCI Dragonette to raise its profile with government agencies, funding sources and in other nations. This is the first time the Minneapolis-based committee has taken on an agency of record.

MINNEAPOLIS: The American Refugee Committee has hired GCI Dragonette to raise its profile with government agencies, funding sources and in other nations. This is the first time the Minneapolis-based committee has taken on an agency of record.

MINNEAPOLIS: The American Refugee Committee has hired GCI Dragonette to raise its profile with government agencies, funding sources and in other nations. This is the first time the Minneapolis-based committee has taken on an agency of record.

It expects to spend in the low six figures annually on PR with GCI which, according to Greg Fields, the committee's director of External Relations, competed against the Fenton Group and Golin/Harris International for the account.

'The American Refugee Committee is not very visible right now,' Fields said. 'We want to do a better job publicizing the group's success stories and differentiating it from other relief organizations.'

The committee has a dollars 25 million annual budget but wants to double that over the next five years so it can expand relief activities.



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