Newly-launched PR boutique has family tie to White House chief

ALEXANDRIA, VA: A new public relations and government relations boutique firm specializing in entertainment and telecommunications is launching with offices in New York and Washington.

ALEXANDRIA, VA: A new public relations and government relations boutique firm specializing in entertainment and telecommunications is launching with offices in New York and Washington.

ALEXANDRIA, VA: A new public relations and government relations boutique firm specializing in entertainment and telecommunications is launching with offices in New York and Washington.

Potomac Hudson Group sports the name of Lorine Card as a partner - the sister-in-law of incoming Bush White House Chief of Staff Andy Card.

'We've been laying the groundwork since last summer,' said Card, insisting that she and her partner, Valerie LoCascio, were not motivated by the fact that they could pick up business from political ties.

The new firm lists the National Cable Television Association as a client, acquainting members of Congress and their staff on the benefits of the 1996 Telecommunications Act.

Cable operator and programmer Comcast is also a client, and PHG will be assisting with PR and government relations, particularly at state and local level as it attempts to enter the suburban Washington, DC market.

Card is a former director of congressional affairs for MediaOne, and left after the merger with AT&T. She had also handled federal and congressional affairs for US West.

LoCascio has spent the past four years working for BSMG on accounts including the Motion Picture Association of America and Fox Family Channel.

Potomac Hudson is looking to recruit in both New York and DC.

Card said the firm is 'looking to make some strategic hires' in the coming months.



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