Leo Burnett PR firms merged with MS&L

CHICAGO: The Bcom3 Group is combining all 13 of Leo Burnett Worldwide's PR operations with its new sibling Manning, Selvage & Lee.

CHICAGO: The Bcom3 Group is combining all 13 of Leo Burnett Worldwide's PR operations with its new sibling Manning, Selvage & Lee.

CHICAGO: The Bcom3 Group is combining all 13 of Leo Burnett Worldwide's PR operations with its new sibling Manning, Selvage & Lee.

Leo Burnett operates 94 full service advertising agencies, and its PR business is worth about dollars 15 million. Last year, MS&L garnered more than dollars 100 million in global revenues. It aims to earn dollars 200 million in fee income by 2002.

The merger is the latest in a series of consolidations since Bcom3 was formed last March when Leo Burnett merged with the MacManus Group - MS&L's parent company.

'This adds significantly to our geographic footprint,' said chairman and CEO Louis Capozzi.

New markets for MS&L will include Budapest, Istanbul and Warsaw. Burnett's PR operations in Chicago and Milan will be combined with MS&L's offices.

Capozzi also said the merger 'adds brain power' to the agency and strengthens the relationship with Leo Burnett.

The two firms have already been working jointly, winning the new US Army campaign (PRWeek, January 15).

Mike Grossman, an SVP in Burnett's PR unit, has been named chief integration officer for MS&L, working primarily on the US Army account and looking for opportunities to build integrated business around the world.



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