PRWeek called Ray Gaulke last week and couldn't help noticing the conspicuously perky greeting that has appeared on his voicemail since he left PRSA officialdom for civilian life.
'Hi!' he says, warmly: 'this is Ray Gaulke.'
So far, so good. And the standard apologia: 'I'm not here right now,' and so on.
All well and fine. But then there's this little afterthought. 'And, ah,' adds Ray, emphatically, 'everything is really great. Bye-bye!'
Seems that he was getting quite a number of calls from concerned well-wishers wondering how he was coping with his career transition.
Gaulke - who is, in fact, happy as a lark - was puzzled until his daughter informed him that he didn't sound like himself on his voicemail. He has since changed it.
So just for the record, Ray's really, really great. Really.