INTERNATIONAL NEWS: Paris ministry to replace PR chief

PARIS: France's Ministry of Finance and the Economy is searching for a communications director following the departure of Michel Leclainche.

PARIS: France's Ministry of Finance and the Economy is searching for a communications director following the departure of Michel Leclainche.

PARIS: France's Ministry of Finance and the Economy is searching for a communications director following the departure of Michel Leclainche.

It is understood his departure relates to the recent fiasco over the ministry's process of awarding the PR campaign designed to prepare France for the currency changeover to the euro (PRWeek UK, 29 September 2000).

Following the initial selection of Publicis - made by France's minister of finance and the economy, Laurent Fabius, from a shortlist of five - the bid was ruled out by the Control Commission of Public Markets.

The Commission decided that the appointment was not carried out in accordance with France's 'rules of equity', which apply to the awarding of public contracts.

Publicis was subsequently re-awarded the account in November, setting in motion its PR campaign in December.

But it is understood that the setback caused sufficient embarrassment at the ministry for Leclainche to depart.

His second in command, Nina Mitz, is said to be in the running to take over his position.

In her current role, Mitz is responsible for the finance minister's international press relations.

Euro notes are set to be introduced in France in January next year, and dual circulation is due to finish at the end of February 2002.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in