GM hires agency for its internal PR

DETROIT: General Motors has taken the unusual move of hiring an external PR agency, GCI Boxenbaum Grates, to oversee its internal communications staff and to develop internal communications strategy.

DETROIT: General Motors has taken the unusual move of hiring an external PR agency, GCI Boxenbaum Grates, to oversee its internal communications staff and to develop internal communications strategy.

DETROIT: General Motors has taken the unusual move of hiring an external PR agency, GCI Boxenbaum Grates, to oversee its internal communications staff and to develop internal communications strategy.

Terms of the deal were not disclosed. Steve Harris, GM's VP of worldwide communications, said the cost will be about the same as hiring a new director of internal communications when salary and benefits are included. He said the move was not part of the current cost-cutting efforts (PRWeek, January 8).

GCI has been working on GM projects since 1997 and last year did an internal communications audit for the company, so it is familiar with GM's internal communication issues, Harris said.

Gary Grates, president of GCI Boxenbaum Grates, said: 'The deal doesn't signal a de-emphasis on internal comms. Rather, it is a big priority.'

Existing internal comms staff will remain at GM but now will report to Grates.

The arrangement should speed the pace of change within GM's internal communications area, Harris predicted. 'We just don't feel that we're moving fast enough,' he said.





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