E-biz fuels series of agency searches

PALO ALTO, CA: The hottest PR business news in Silicon Valley continues to come out of the so-called 'e-business infrastructure' sector, with one software maker kicking off an agency search and another concluding one last week.

PALO ALTO, CA: The hottest PR business news in Silicon Valley continues to come out of the so-called 'e-business infrastructure' sector, with one software maker kicking off an agency search and another concluding one last week.

PALO ALTO, CA: The hottest PR business news in Silicon Valley continues to come out of the so-called 'e-business infrastructure' sector, with one software maker kicking off an agency search and another concluding one last week.

Palo Alto-based e-commerce software supplier Tibco Corporation has placed its US PR business - an account reportedly worth dollars 700,000 in annual fee revenue - up for review.

Up until last month, the publicly traded leader in the e-business infrastructure space used Phase Two Strategies in San Francisco for PR.

According to sources close to the company, Alexander Ogilvy and Blanc & Otus have both been approached to pitch for the Tibco business.

Phase Two, a mid-sized independent shop that also has offices in Phoenix and New York, should be able to absorb the loss. Last year, the agency took on major-name business automation software maker PeopleSoft - which is thought to have at least a dollars 1 million PR budget - to the roster and has been increasingly involved in that company's marketing and media comeback.

Further up the peninsula in Redwood Shores, CA, Comergent Technologies, another b-to-b e-commerce software player, shifted its PR from San Diego-based Coopers Iverson to OutCast Communications, an independent hi-tech boutique in San Francisco. Budget figures were not disclosed.

Comergent and Tibco are just the two latest examples of account activity in the e-business, e-commerce software arena, which seems increasingly lucrative to major agencies now that the dot-com business has taken a dive. Last week, New York's Computer Associates and Broadvision, a Redwood City, CA-based trade-press darling, both signed Weber Shandwick for major PR contracts (PRWeek, January 15).



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