Disney Cruise Line

NEW YORK: The 'Disneyfication' of Times Square was completed last week with the addition of this unusual traffic island promoting the Disney Cruise Line. The stunt marked peak season for the cruise industry, in which January is known as 'Wave Month.' Despite New York's unseasonably warm weather last week, these particular passengers were shivering as temperatures hovered in the upper 30s. 'It was cold and raining,' said Mark Garonski, PR manager for Orlando-based Disney Cruise Line. However, Mark and his four-person team must have warmed up when they saw the coverage coming in. Disney scored 90 seconds on Good Morning America, along with spots on Telemundo, Univision, and WB, to name a few, hitting six of its top eight markets.

NEW YORK: The 'Disneyfication' of Times Square was completed last week with the addition of this unusual traffic island promoting the Disney Cruise Line. The stunt marked peak season for the cruise industry, in which January is known as 'Wave Month.' Despite New York's unseasonably warm weather last week, these particular passengers were shivering as temperatures hovered in the upper 30s. 'It was cold and raining,' said Mark Garonski, PR manager for Orlando-based Disney Cruise Line. However, Mark and his four-person team must have warmed up when they saw the coverage coming in. Disney scored 90 seconds on Good Morning America, along with spots on Telemundo, Univision, and WB, to name a few, hitting six of its top eight markets.

NEW YORK: The 'Disneyfication' of Times Square was completed last week with the addition of this unusual traffic island promoting the Disney Cruise Line. The stunt marked peak season for the cruise industry, in which January is known as 'Wave Month.' Despite New York's unseasonably warm weather last week, these particular passengers were shivering as temperatures hovered in the upper 30s. 'It was cold and raining,' said Mark Garonski, PR manager for Orlando-based Disney Cruise Line. However, Mark and his four-person team must have warmed up when they saw the coverage coming in. Disney scored 90 seconds on Good Morning America, along with spots on Telemundo, Univision, and WB, to name a few, hitting six of its top eight markets.



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