Acxiom touts Golin for dollars 1m PR account

LITTLE ROCK, AR: Acxiom, the data integration giant, has hired Golin/Harris International as its PR agency of record for the dollars 1 million account. Golin beat out Fleishman-Hillard and Porter Novelli for the account.

LITTLE ROCK, AR: Acxiom, the data integration giant, has hired Golin/Harris International as its PR agency of record for the dollars 1 million account. Golin beat out Fleishman-Hillard and Porter Novelli for the account.

LITTLE ROCK, AR: Acxiom, the data integration giant, has hired Golin/Harris International as its PR agency of record for the dollars 1 million account. Golin beat out Fleishman-Hillard and Porter Novelli for the account.

Acxiom worked with Corporate Technology Communications, Chicago, for about a year, but decided it needed an agency with a more global presence, said Dale Ingram, Acxiom PR head.

The account will be handled from Chicago and will be the largest client of Golin's technology/e-business practice.

Acxiom, which provides consumer data to various businesses, has become a leading authority on the data privacy issue. Golin will continue that positioning, doing media outreach for a series of privacy symposia the client holds in three cities.

Ingram said Acxiom would like to raise its profile in the retail, automotive and media businesses.





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