Weber Shandwick aims for the stars: dollars 500m in revenues by end of 2002

NEW YORK: The newly-crowned No. 1 PR firm in the world, Weber Shandwick (WS), will increase revenues to half a billion dollars by the end of 2002, predicted CEO Larry Weber this week.

NEW YORK: The newly-crowned No. 1 PR firm in the world, Weber Shandwick (WS), will increase revenues to half a billion dollars by the end of 2002, predicted CEO Larry Weber this week.

NEW YORK: The newly-crowned No. 1 PR firm in the world, Weber Shandwick (WS), will increase revenues to half a billion dollars by the end of 2002, predicted CEO Larry Weber this week.

In an exclusive interview, Weber said organic growth will push revenues up from dollars 300 million to in excess of dollars 350 million. The remainder will come through acquisitions, notably in healthcare and investor relations.

Weber said he was also circling deals in China, Brazil and Italy.

Weber said there were no sizeable targets. 'There's just not a lot to buy right now,' he admitted. 'It's like a Russian grocery store out there.'

But size is not his only concern. Weber said the agency also will focus on quality. 'I've got my eye set on Fleishman-Hillard,' he said. 'Within 24 months, we have to be at Fleishman's quality level or better.' This week, Fleishman bumped up its revenue figures by merging Canada-based sister Omnicom agency GPC into the Fleishman fold (see news story, page 4) adding another dollars 50 million to its coffers, heightening the competition for the coveted No. 1 spot with WS.



- See Editorial, page 12.





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