Red Whistle to aid Covad in recovery

SANTA CLARA, CA: Troubled DSL provider Covad Communications, which has laid off 800 employees and closed 200 offices in the past two months, has handed its corporate and consumer PR account to San Francisco-based Red Whistle Communications.

SANTA CLARA, CA: Troubled DSL provider Covad Communications, which has laid off 800 employees and closed 200 offices in the past two months, has handed its corporate and consumer PR account to San Francisco-based Red Whistle Communications.

SANTA CLARA, CA: Troubled DSL provider Covad Communications, which has laid off 800 employees and closed 200 offices in the past two months, has handed its corporate and consumer PR account to San Francisco-based Red Whistle Communications.

Formerly handled by Alexander Ogilvy, which the company still uses for public affairs and tech policy issues, Covad's corporate and consumer business was placed up for review last September. No budget figures were disclosed, but industry sources estimated the annual fee value to be between dollars 500,000 and dollars 1 million.

According to Covad VP of corporate communications Martha Sessums, none of the recent layoffs have affected her in-house team or the PR budget. However Red Whistle, a Weber Group spin-off, does have negative press coverage and a flailing industry sector to overcome. In November, CEO Robert Knowling resigned when it was revealed the company would have trouble collecting payments from partners. One month later, Red Whistle cut another 400 employees.





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