Ravens' fame a PR plug for Baltimore

BALTIMORE: Whether the Ravens triumphed over the New York Giants was incidental to Baltimore mayor Martin O'Malley, who saw his team's being a Super Bowl contender as enough of a PR opportunity. His office turned to Warschawski Public Relations on January 18 to arrange for a few quick media opportunities before the big game. O'Malley was determined to make sure his city emerged a winner.

BALTIMORE: Whether the Ravens triumphed over the New York Giants was incidental to Baltimore mayor Martin O'Malley, who saw his team's being a Super Bowl contender as enough of a PR opportunity. His office turned to Warschawski Public Relations on January 18 to arrange for a few quick media opportunities before the big game. O'Malley was determined to make sure his city emerged a winner.

BALTIMORE: Whether the Ravens triumphed over the New York Giants was incidental to Baltimore mayor Martin O'Malley, who saw his team's being a Super Bowl contender as enough of a PR opportunity. His office turned to Warschawski Public Relations on January 18 to arrange for a few quick media opportunities before the big game. O'Malley was determined to make sure his city emerged a winner.

Agency president David Warschawski said the work was done on a pro bono basis. And although the agency was operating on a tight deadline, it secured a spot on the Today show for O'Malley to trade jabs with Al Roker about the game's possible outcome.

While in New York, the mayor spread the word to the New York Post, CNBC and the Bloomberg wire service. And as PRWeek went to press, he was to appear on cable networks in Tampa before the big game.

O'Malley insisted that just like the Ravens, Baltimore is on the rise, pointing to the robust economy and the fact that the crime rate is falling.



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