Middleberg cuts US staff

NEW YORK: Hi-tech PR specialist Middleberg Euro RSCG is the latest victim of the dot-com downturn, laying off between 20 and 30 staff across the US.

NEW YORK: Hi-tech PR specialist Middleberg Euro RSCG is the latest victim of the dot-com downturn, laying off between 20 and 30 staff across the US.

NEW YORK: Hi-tech PR specialist Middleberg Euro RSCG is the latest victim of the dot-com downturn, laying off between 20 and 30 staff across the US.

CEO Don Middleberg confirmed the cuts saying: 'We did have to let some people go. There are a number of Internet companies where the money has dried up, though we continue to attract new business.'

Outside sources claim the agency pink-slipped around 30 executives last week, though Middleberg said the figure was closer to 20.

One client, information-based Web site Britannica. com, told Middleberg it was putting its account on hiatus, while The Industry Standard ended its relationship with the agency a year ago.

The firm's New York office bore the brunt of the cuts, though offices in San Francisco and Boston were also affected. According to Middleberg's Web site - which still lists openings - the company employs 165 people.

Havas division Euro RSCG acquired Middleberg for an estimated dollars 15 million last year. The agency made its name as a Web specialist working with the likes of General Motors' online unit. Revenues for 2000 are projected to be in the dollars 20 million range.

Despite the losses Middleberg has continued to attract new business and has just signed a new unnamed information site operated by Magnify.

Other major clients include Reuters, United Airlines and IBM.

Separately, Mark Pasetsky has returned to the firm as managing director, consumer and entertainment. Pasetsky was previously vice president of communications at MTVi and is a former Middleberg director.



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