LAST CALL: 'Who should play you?' PR bigwigs cast their ballots

The news that Al Pacino will play a fictionalized version of famed PR guru Bobby Zarem in a new film has surely provoked serious contemplation in agencies across the country.

'Who will star in the story of my life?' is the question that countless PR people are asking themselves right now.

PRWeek decided to give a few of them a chance to voice their casting dreams, even as the scripts are yet unwritten.

Richard Edelman of Edelman PR Worldwide dismissed our suggestion that Jimmy Stewart was a good fit, preferring the edgy charms of Andy Garcia.

'I think of him in The Untouchables,' Edelman said. 'He's got a little chip on his shoulder and he's marginally hyper.'

Peggy Siegal of Lizzie Grubman/Peggy Siegal PR would cast Meg Ryan as herself. 'She's very blonde and I'm getting blonder the older I get,' she said.

Klores Associates' chief Dan Klores offered the most enigmatic reply.

'Kim Basinger,' he said. 'I just want to leave it at that.' Perhaps prophetically, Basinger is already signed to play a fictional PR bod in the Pacino flick.

Howard Rubenstein of Rubenstein Associates chose the late Jimmy Durante as his double, and offered a pretty good imitation of the actor's famous 'dinka dinka do' catchphrase.

Of Durante, Rubenstein said, 'He could play a piano, and I can't. He wore a hat, and I don't. I think I could change my image, and people loved him.'

We throw this question open to the masses. What do you think of their choices, and who should play you? Email Last Call at

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