KPC enters UK market with a bang: merges with CGT, buys stake in CiB

ST. LOUIS: Kupper Parker Communications (KPC) is expanding into England with two acquisitions.

ST. LOUIS: Kupper Parker Communications (KPC) is expanding into England with two acquisitions.

ST. LOUIS: Kupper Parker Communications (KPC) is expanding into England with two acquisitions.

KPC has acquired 12% of Communications in Business (CiB), the world headquarters for Confrad International, a network of independent advertising agencies.

The London-based marketing and communications firm has 40 employees and offices in Dusseldorf and Milan.

KPC CEO Bruce Kupper said his company will acquire the remaining 88% of CiB once it sorts out UK tax issues.

'There are a lot of challenges to hiring and moving international employees, but it's worth it,' he said. 'There are a number of second-tier companies in America which are looking for relationships abroad. We're interested in firms that may be too small for the bigger companies. As we get to know these people in these various companies better, we plan to keep expanding.'

KPC has also announced that it will merge with CGT, a London-based strategic marketing firm. CGT, whose client roster includes First Quench Retailing, Hogshead Pub Company and Lillywhites sports shops, has a staff of nine and billings of approximately dollars 6.75 million a year. CGT will change its name to KPC.

KPC's recent reverse acquisition of New York-based Greenstone/Roberts Advertising allowed KPC to go public, which Kupper says he has leveraged into increased M&A.



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