H&K appointee to redo Web services

SAN FRANCISCO: Hill & Knowlton has tapped long-serving exec Jeff Raleigh to help standardize its interactive services across all of its US offices.

SAN FRANCISCO: Hill & Knowlton has tapped long-serving exec Jeff Raleigh to help standardize its interactive services across all of its US offices.

SAN FRANCISCO: Hill & Knowlton has tapped long-serving exec Jeff Raleigh to help standardize its interactive services across all of its US offices.

Raleigh's new position will be executive managing director of a six-month-old venture called Netcoms.

The initiative's aim is to improve H&K's own resources and better serve clients' interactive communications needs.

Raleigh explained part of what the new initiative can do. 'We can send out a news release which includes links to other sites, and video and audio.'

He added that H&K is trying to encourage its 16 US offices to improve their interactive services by better archiving stories for reporters and including online survey results with their press releases.

H&K has also linked with Web design firm extension11, a US consulting firm, to provide support for clients. Some local sources have suggested that this new relationship could mean that other arrangements made by the firm's individual offices with local Web consultancies might fall by the wayside.

Raleigh, a previous general manager of the New York office, will keep



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