Edelman 'scores a coup,' nabs top former Clinton aide for crisis control

NEW YORK: Loretta Ucelli may have left 1600 Pennsylvania Ave., but crises once more will be part of her life. The former Clinton White House communications director is joining Edelman's New York office as an EVP and chief of the crisis management sector.

NEW YORK: Loretta Ucelli may have left 1600 Pennsylvania Ave., but crises once more will be part of her life. The former Clinton White House communications director is joining Edelman's New York office as an EVP and chief of the crisis management sector.

NEW YORK: Loretta Ucelli may have left 1600 Pennsylvania Ave., but crises once more will be part of her life. The former Clinton White House communications director is joining Edelman's New York office as an EVP and chief of the crisis management sector.

Nels Olson, managing partner of the corporate communications practice at Korn/Ferry in Washington asserted that Edelman 'has scored a coup' because the low-key Ucelli was at 'the top of the talent pool' among communicators in the Clinton White House.

Ucelli's immediate mission will be to provide leadership to Edelman's crisis communications sector, which, according to Matthew Harrington, president of Edelman/New York, has its management split among several different offices.

Ucelli said the position presented her with the challenge to make the crisis communications sector 'everything it can be.'

She had come to the White House soon after the impeachment process had ended, and saw her first task as making sure the President had returned to his daily routine of running the country. Her position involved setting the long-term communications strategy and coordinating the message being disseminated by White House speechwriters, the cabinet secretaries and their agencies' public affairs departments for important events such as the State of the Union address. Olson also shone during crises like the Columbine massacre, where quick, yet calming reactions from the White House were of the utmost importance.



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