LAST CALL: The truth remains in eye of beholder

Surveys that compare the thoughts of disparate groups like reporters and business execs tend to be dividers, not uniters.

That's why Hanser & Associates, a PR firm in Des Moines, IA, was surprised when a recent survey it conducted found concord between business folks and journalists.

Hanser sent its attitude survey to 532 Iowa business people and 272 Iowa media outlets in the final weeks of last year.

The survey found 90% of reporters trust Iowa business leaders while 59% of business leaders trust reporters - more than survey sponsors expected to find.

That trust seems to have its limits for reporters, however. The survey found that 43% of journalists said a business leader had lied to them but 100% of business leaders said they've never lied to the media. 'They really believe they are telling the truth,' Ronald Hanser, the firm's president, said of the business respondents to the survey.

Does not thinking you're lying make what you say true? That's for the next survey to decide.

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