MOUNTAIN VIEW, CA: The agency reviews for two of Silicon Valley's
highest-profile companies picked up steam this week.
Sun Microsystems put its $10 million business - shared between
Ketchum and agency of record Burson-Marsteller - up for review two weeks
Sources say Sun has already sent formal RFPs to Citigate Cunningham;
Ogilvy and Burson. Edelman is also said to be angling for an
Meanwhile, one of Silicon Valley's most notable - albeit smaller -
firms, SGI, has entered the final round of its review.
FitzGerald, Fleishman-Hillard and Text 100 have reportedly all received
invitations to this week's bake-off for SGI's estimated $1
Weber Shandwick Worldwide did not make the final list. SGI director of
worldwide PR Richard Marshall said last month that WSW, which had been
working with SGI on a project basis since May 2000, was a top contender.