CHICAGO: Bcom3 has taken another step toward establishing itself as
a consolidated global player by appointing its first EVP of corporate
communications, Elizabeth Krupnick. The importance of the job is
reflected in the fact that she will report straight to CEO Roger
Krupnick was most recently SVP, director of the US corporate practice at
Manning, Selvage & Lee. Her former position has not yet been filled.
MS&L is a unit of Bcom3, which was formed last March when ad giant Leo
Burnett merged with the MS&L's parent company, the MacManus Group.
'Her experience in developing communications strategies for Fortune 100
companies will be of tremendous value as we work to enhance recognition
for Bcom3 as a family of companies,' said Haupt.
She will work with corporate communications staff throughout the group
and build her own in-house team. Her priority will be building the Bcom3
brand beyond its role as just a holding company. 'It is a company that
has extraordinary brands in its portfolio and an awesome amount of
talent,' she said.
Krupnick is familiar with the difficulty agencies have in practicing the
PR gospels they preach. She said it is easy for PR practitioners to
focus primarily on clients, neglecting their own brands. 'The irony is
we counsel clients to pay near and dear attention to internal marketing,
she said. 'But the things we tell our clients every day, we have trouble
Krupnick has worked in corporate and financial communications for such
companies as Aetna and Prudential.