NEW YORK: Omnicom Group's marketing services division, Diversified
Agency Services (DAS), has purchased Matthews Media Group (MMG), a
$9 million healthcare PR and marketing firm.
MMG specializes in recruiting patients for clinical trials, and
healthcare and public education. Some of DAS' agencies include
substantial healthcare divisions, among them Porter Novelli, Ketchum and
In addition, DAS last year invested in SCIREX, a research
Patient recruitment is of particular interest to Omnicom, according to
DAS chairman and CEO Thomas Harrison. 'It is our vision to get as close
to the clinical development process as we can so that we can maximize
the potential of the ultimate brand,' he said.
MMG will continue to operate independently. 'We push the management back
out to the companies,' Harrison said. 'They want to remain
entrepreneurial, and that is what they will do,' he continued.
For MMG, Omnicom will boost the firm's potential to operate outside the
US. 'One client of ours is going to Singapore and is asking us if we can
handle international patient recruitment,' said MMG's CEO Molly Mahoney
MMG's client list includes the National Cancer Institute, the Juvenile
Diabetes Research Foundation, corporate bodies and the National
Institutes of Health.
Matthews would not predict exactly how MMG's fee billings will increase,
but said the change will be significant.
'Omnicom is going to drive business to us,' she said. 'When companies
see all that we have done, they hire us. Omnicom will give us the
opportunity to tell our story to a larger audience.'
See Editorial, p. 10
DAS' PR interests
Brodeur Worldwide Hi-tech
Clark & Weinstock Lobbying
Gavin Anderson Financial
GPC International* Public affairs
Matthews Media Healthcare
Porter Novelli Intl. Multinational
Smythe Dorward Lambert Internal communications
*announced merger end of January 2001