SAN FRANCISCO: Morgen-Walke Associates has hired Ron Heckmann in a
new position as SVP/group director for its West Coast PR practice.
Heckmann's appointment is part of an overall expansion of Morgen-Walke's
West Coast capabilities from IR into more general PR services. With his
16-person staff, Heckmann will be responsible for increasing PR and
media relations clients, as well as growing Morgen-Walke's full-service