LIVONIA, MI: Steve Rossi, appointed president and CEO of McLaren

Performance Technologies in December, has decided he'll head up PR

efforts for McLaren himself as part of his CEO duties. Outside PR firm

Bianchi Public Relations is being let go. McLaren hired Bianchi last

October, but given his background in PR - he is the former head of PR at

DaimlerChrysler's US operations - Rossi felt he could direct efforts to

build a higher profile for the company.

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