LIVONIA, MI: Steve Rossi, appointed president and CEO of McLaren
Performance Technologies in December, has decided he'll head up PR
efforts for McLaren himself as part of his CEO duties. Outside PR firm
Bianchi Public Relations is being let go. McLaren hired Bianchi last
October, but given his background in PR - he is the former head of PR at
DaimlerChrysler's US operations - Rossi felt he could direct efforts to
build a higher profile for the company.