SAN JOSE, CA: Hoffman Agency CEO Lou Hoffman has handed over the
reins for the firm's US operations to ten-year agency veteran Susan
Baldwin. In the newly created position of executive VP for North
American client services, Baldwin will take over many of the account
team leadership and strategic counsel responsibilities previously
handled by Hoffman, who will turn his attention full-time to the
agency's continuing global expansion (see Thinkpiece, p. 11).