SAN JOSE, CA: Hoffman Agency CEO Lou Hoffman has handed over the

reins for the firm's US operations to ten-year agency veteran Susan

Baldwin. In the newly created position of executive VP for North

American client services, Baldwin will take over many of the account

team leadership and strategic counsel responsibilities previously

handled by Hoffman, who will turn his attention full-time to the

agency's continuing global expansion (see Thinkpiece, p. 11).

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