Isle's promotion at YCI has all predicting a rosy future

MEDFORD, OR: Yamanouchi Consumer (YCI), a subsidiary of the

Japanese pharmaceutical giant and parent of US retail company Bear

Creek, has promoted Bill Isle to the position of SVP of corporate


YCI is a subsidiary of Yamanouchi Pharmaceutical, Japan's third largest

pharmaceutical company. In the US, Yamanouchi's companies include

Shaklee, a health and nutrition products producer. It also owns Bear

Creek, which, in turn, owns the direct mail businesses for Harry and

David gift stores and catalogues; and Jackson & Perkins Wholesale (J&P),

a rose distributor. YCI was formed as the umbrella to these businesses

last October.

Isle was formerly SVP with Bear Creek. 'I look at the job as a three

legged stool,' Isle said, 'including a strong PR effort, a strong

community relations effort and a strong government relations


Golin/Harris stands to gain from Isle's promotion. Bear Creek retained

Golin as its agency of record, a relationship that Isle plans to carry

with him to YCI, which has not yet retained an agency.

Isle will report to Bill Williams, YCI's COO and president. 'Bill is the

big supporter of the power of PR,' Isle said. 'He understands it and

enjoys the results of what we get.'

The Christmas season is the busiest time for the Harry & David


The gourmet food and fruit retailer does 80% of its business at that

time, shipping some eight million gifts, and was featured on Today and

in a two-page Fortune magazine feature last year. 'We are blessed with a

good product,' Isle said.

As a catalogue distributor, the company is involved in lobbying against

postal rate increases.

J&P launched its Our Lady of Guadeloupe rose last year amid of flurry of

publicity as the Bishop of Fresno, OR was brought in to bless the flower

and the workers who grow them.

J&P also owns the worldwide rights to the Princess Diana rose. The

company contributes 15% of its profits from that rose to the late

Princess' memorial fund.

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