MEDFORD, OR: Yamanouchi Consumer (YCI), a subsidiary of the
Japanese pharmaceutical giant and parent of US retail company Bear
Creek, has promoted Bill Isle to the position of SVP of corporate
YCI is a subsidiary of Yamanouchi Pharmaceutical, Japan's third largest
pharmaceutical company. In the US, Yamanouchi's companies include
Shaklee, a health and nutrition products producer. It also owns Bear
Creek, which, in turn, owns the direct mail businesses for Harry and
David gift stores and catalogues; and Jackson & Perkins Wholesale (J&P),
a rose distributor. YCI was formed as the umbrella to these businesses
Isle was formerly SVP with Bear Creek. 'I look at the job as a three
legged stool,' Isle said, 'including a strong PR effort, a strong
community relations effort and a strong government relations
Golin/Harris stands to gain from Isle's promotion. Bear Creek retained
Golin as its agency of record, a relationship that Isle plans to carry
with him to YCI, which has not yet retained an agency.
Isle will report to Bill Williams, YCI's COO and president. 'Bill is the
big supporter of the power of PR,' Isle said. 'He understands it and
enjoys the results of what we get.'
The Christmas season is the busiest time for the Harry & David
The gourmet food and fruit retailer does 80% of its business at that
time, shipping some eight million gifts, and was featured on Today and
in a two-page Fortune magazine feature last year. 'We are blessed with a
good product,' Isle said.
As a catalogue distributor, the company is involved in lobbying against
postal rate increases.
J&P launched its Our Lady of Guadeloupe rose last year amid of flurry of
publicity as the Bishop of Fresno, OR was brought in to bless the flower
and the workers who grow them.
J&P also owns the worldwide rights to the Princess Diana rose. The
company contributes 15% of its profits from that rose to the late
Princess' memorial fund.