INTERNATIONAL NEWS: Venture puts more Maitland in Europe

LONDON: Euro RSCG Worldwide, a division of the Havas communications

group, has signed a letter of intent to buy a minority stake in Maitland

Consultancy, a London financial communications firm. Angus Maitland,

chairman of Maitland Consultancy, said the deal would give his agency a

greater European presence, while giving Euro RSCG a financial

communications arm.

'We've done some very big deals in Europe, and we decided we needed to

accelerate our expansion by a joint venture,' said Maitland. 'Our brand

will be rolled out throughout the European economies with full access to

the Euro RSCG network.'

Maitland expected the deal would be finalized next month.

Peggy Nahmany, global communications director for Euro RSCG, said the

deal wouldn't affect Abernathy MacGregor, the investor relations arm of

Havas. Euro RSCG and Abernathy are in separate divisions of corporate

parent Havas.

The acquisition means that some Maitland personnel will move into Euro

RSCG's offices. Maitland formalized its IR division in February by

hiring Jantine Klein Roseboom as its first VP of IR, to position itself

within Euro RSCG offices.

'Our intention is to use the Euro RSCG infrastructure,' says


'We will put corporate and financial resources into the key business and

financial centers in Europe as a first step, and we will have our own

brand publicized in these companies.'

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