LONDON: Business Wire is launching in the UK, with a London office
opening its doors later this year.
Cathy Baron Tamraz, chief operating officer for the 40-year-old wire
service, said the London office will differ from current international
relationships, which include affiliates in Japan and Latin America, as
well as an international hub in Brussels, Belgium.
'We're active in Europe right now, but as far as a Business Wire full
presence, London will be first,' said Tamraz. The company has 26 US
Europe is in the process of adopting more stringent disclosure
requirements, which will create additional opportunities for Business
Tamraz says the office will be part of a new global strategy.
'Our push is going to be global,' said Tamraz. 'We've been sending over
our own US staff and spending a lot of time in the UK, Germany and
Business Wire's rival, PR Newswire, has operated in Europe since
It has offices in 11 European cities, including London, Paris, and