H&K-Atlanta's GM splits for NDC job

ATLANTA: Alan Ulman has quit as GM of Hill & Knowlton's Atlanta

office to become director of corporate communications for NDC Health, a

30-year-old Atlanta-based database management company that focuses on

healthcare institutions.

Ulman assumed the H&K-Atlanta helm in January 1999 faced with the

challenge of turning around a firm that had significant staff losses,

weak management and a diminishing client base. H&K entered the market in

1973 and enjoyed a dominating presence for most of its history. At the

end of 1998, however, the shop had slumped to 29th in its market, had

$800,000 in revenues with a $375,000 loss and a staff of

only five.

With Ulman, the firm appears to have enjoyed a turnaround, having closed

2000 with $2.2 million in revenues, a profit of $278,000

and a staff of 15. It also made its way back into the top ten with the

acquisition of high-tech firm Socket PR.

In explaining his return, Ulman, who has spent half of his career in the

corporate sector, said, 'I realized I really like being able to own one

company and one company's issues communications program.'

H&K US president and CEO Tom Hoog has announced that Tampa GM Harry

Costello will assume regional oversight of the Ft. Lauderdale, FL, and

Atlanta offices.

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