Detroit claims spot on world's PR map

DETROIT: In an appearance at Detroit's Adcraft Club, the nation's

largest advertising club, the city's mayor, Dennis Archer, lauded the

metro area's creative talents, with local PR singled out for special


Franco PR was praised in particular for its part, in combination with a

local design firm, in putting together a multi-media presentation 'like

no one had ever seen before' which snagged Super Bowl 2006 for Detroit,

beating out numerous Sun Belt venues for the five-year-away January


However, international PR firms have never managed to gain a toehold in

the Detroit market for anything much more than relatively minor

servicing accounts.

'There is no need for anyone who needs advertising or PR to go outside

our community,' stated Archer, who also is president of the National

League of Cities. 'They don't have to go to an address in New York or

Chicago. The very best come here to live, work and play.'

Archer cited marketing and public relations efforts by local talent

which helped Detroit turn out reluctant respondents for the 2000 census;

make a pitch for locating new e-commerce behemoth Covisent in the city

rather than distant suburbs and supported various uplifting local

projects. 'PR professionals have helped get the word out,' he said.

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