Cone and Ogilvy take top honors at 2nd annual PRWeek Awards

NEW YORK: Cone beat out 1,000 entrants to win the highly coveted

Campaign of the Year category at the PRWeek Awards on Thursday


In front of 1,100 guests, the agency's 'Feeding Children Better'

campaign for international food company ConAgra, which had been named

Community Relations Campaign of the Year earlier in the evening, went on

to challenge winners in 18 categories before emerging with the top


Other major winners included Ogilvy PR. Voted PR Agency of the Year,

Ogilvy also won awards for its 'Beyond Petroleum' campaign for oil giant

BP in the Brand Development and Internal Communications categories.

And in one of the most hotly contested categories, the PR team for


George Allen triumphed over Team Hillary (Clinton) to win Political

Campaign of the Year.

John Graham, chairman and CEO of Fleishman-Hillard, was unanimously

voted PR Professional of the Year. Margery Kraus, CEO of public affairs

firm APCO, was the International PR Professional of the Year.

The Corporate PR Team of the Year award went to Nortel Networks, and

Nonprofit Team of the Year was won by The Gay and Lesbian Alliance

Against Defamation (GLAAD). San Francisco's Applied Communications was

named Midsize Agency of the Year, while Boston-based Lane Communications

took Boutique Agency of the Year.

- See supplement inside.

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