NEW YORK: Cone beat out 1,000 entrants to win the highly coveted
Campaign of the Year category at the PRWeek Awards on Thursday
In front of 1,100 guests, the agency's 'Feeding Children Better'
campaign for international food company ConAgra, which had been named
Community Relations Campaign of the Year earlier in the evening, went on
to challenge winners in 18 categories before emerging with the top
Other major winners included Ogilvy PR. Voted PR Agency of the Year,
Ogilvy also won awards for its 'Beyond Petroleum' campaign for oil giant
BP in the Brand Development and Internal Communications categories.
And in one of the most hotly contested categories, the PR team for
George Allen triumphed over Team Hillary (Clinton) to win Political
Campaign of the Year.
John Graham, chairman and CEO of Fleishman-Hillard, was unanimously
voted PR Professional of the Year. Margery Kraus, CEO of public affairs
firm APCO, was the International PR Professional of the Year.
The Corporate PR Team of the Year award went to Nortel Networks, and
Nonprofit Team of the Year was won by The Gay and Lesbian Alliance
Against Defamation (GLAAD). San Francisco's Applied Communications was
named Midsize Agency of the Year, while Boston-based Lane Communications
took Boutique Agency of the Year.
- See supplement inside.