BMW seeks North American PR head

WESTWOOD, NJ: BMW of North America is searching for a new manager

of corporate communications. The incumbent, Jack Pitney, has become US

general manager for the new BMW Mini car.

BMW AG, BMW of North America's German parent company, recently named

Peik von Bestenbostel its new head of group communications in Munich,

Germany, but he will not have a hand in selecting Pitney's replacement,

a BMW source said. The newcomer will report to Tom Purves, BMW's North

American operations chairman.

BMW kept the Mini after it sold Britain's troubled Rover group last


It plans to roll out a new version of the small car, positioning it as

an entry-level premium product.

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