EDITORIAL: Wasted Web opportunity

Another disturbing statistic in the PRWeek Corporate Benchmarking Survey is the industry's lackadaisical attitude towards the Web. A third of Fortune 500 companies don't have a dedicated online press office on their Web site, for example. Less than 50% of PR departments have a Web development budget. And despite the implications of Reg FD, of those that do, their budgets are expected to go up just 0.1% - from 4% to 4.1% of the budget.

Another disturbing statistic in the PRWeek Corporate Benchmarking Survey is the industry's lackadaisical attitude towards the Web. A third of Fortune 500 companies don't have a dedicated online press office on their Web site, for example. Less than 50% of PR departments have a Web development budget. And despite the implications of Reg FD, of those that do, their budgets are expected to go up just 0.1% - from 4% to 4.1% of the budget.

Another disturbing statistic in the PRWeek Corporate Benchmarking Survey is the industry's lackadaisical attitude towards the Web. A third of Fortune 500 companies don't have a dedicated online press office on their Web site, for example. Less than 50% of PR departments have a Web development budget. And despite the implications of Reg FD, of those that do, their budgets are expected to go up just 0.1% - from 4% to 4.1% of the budget.

Even sadder is that with this incredible opportunity, PR firms are the very last people that most in-house teams want to turn to. Go figure.



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