The days of haggling for PR coverage are over at US Weekly

NEW YORK: The PR department at Wenner Media's US Weekly is to gain an unprecedented slate of regular placements as a result of Disney's purchase of a 50% stake in the venture.

NEW YORK: The PR department at Wenner Media's US Weekly is to gain an unprecedented slate of regular placements as a result of Disney's purchase of a 50% stake in the venture.

NEW YORK: The PR department at Wenner Media's US Weekly is to gain an unprecedented slate of regular placements as a result of Disney's purchase of a 50% stake in the venture.

Currently US Weekly's PR department haggles with producers and print editors to place its best stories and writers.

However, this deal will hand the magazine a huge promotional platform.

As part of the agreement, Disney has agreed to air US Weekly-branded segments on Good Morning America and Barbara Walters' chat show The View.

ABC Entertainment will also develop and air an annual US Weekly-branded awards show, while ABC Radio networks will offer branded features and sneak previews of material before it runs on the shelf.

How these new placements will affect day-to-day pitching is yet to be seen, but Stu Zakim, who handled corporate communications, said: 'US Weekly shouldn't be affected. I'm confident we'll have the same relationships.'

Zakim was drafted in to work on behalf US Weekly as a consultant but has now been hired as chief liaison officer, overseeing brand public relations activity and strategic marketing.

Zakim was previously VP of public relations at Web site iCast and before that was VP of national publicity at Universal.

Wenner Media's corporate publicity director, Julie Polkes, left the firm late last year and was not replaced.

In addition to US Weekly, the company houses Rolling Stone and Men's Journal.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.