PR PLAY OF THE WEEK: Rematch made in publicity heaven

LOS ANGELES: In front of 1.4 million people, veteran publicity stunters, Darva Conger and Rick Rockwell reunited on CNN's Larry King Live. The loveless 'couple,' who gained celebrity when they were briefly wed on Fox's reality show nadir, Who Wants to Marry a Millionaire, earn a PR Play of the Week for using the reunion interview and surrounding media attention to promote their separate endeavors.

LOS ANGELES: In front of 1.4 million people, veteran publicity stunters, Darva Conger and Rick Rockwell reunited on CNN's Larry King Live. The loveless 'couple,' who gained celebrity when they were briefly wed on Fox's reality show nadir, Who Wants to Marry a Millionaire, earn a PR Play of the Week for using the reunion interview and surrounding media attention to promote their separate endeavors.

LOS ANGELES: In front of 1.4 million people, veteran publicity stunters, Darva Conger and Rick Rockwell reunited on CNN's Larry King Live. The loveless 'couple,' who gained celebrity when they were briefly wed on Fox's reality show nadir, Who Wants to Marry a Millionaire, earn a PR Play of the Week for using the reunion interview and surrounding media attention to promote their separate endeavors.

A year to the day after they were married, nearly a million and a half people tuned in to see Conger and Rockwell together again. She told King about her new Web site, darvashouse.com, and he touted his yet-to-be published book, What Was I Thinking, I Got Married on FOX TV and Didn't Even Get a Lousy T-Shirt. The reunion had been promoted by CNN, Reuters and ABC. The Associated Press and Reuters wrote features on the broadcast and AP photographers were permitted inside the studio during taping.

The evening and morning after the show aired, Live with Regis Philbin and Kelly Ripa, Good Morning America, and the Today show covered the story.

Conger's PR firm, the Lee Solters Co, said its television report the morning after the show was 23 single-spaced pages of local and national press.

Conger and Rockwell were up-front about their reasons to reunite. When King asked her why she agreed to come on his show, she replied: 'I've turned it down over and over again, but ... it's an opportunity for me to promote and publicize darvashouse.com.'

Rockwell said his book would explain why he appeared on Millionaire.

He told King viewers he thought finding his wife on television would be his destiny.

Instead, Conger and Rockwell appear destined to continue to generate post-matrimonial national press.



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