Middleberg gets on road to recovery with Gartner

NEW YORK: Just weeks after announcing agency-wide layoffs and in the same week as losing one of its longest standing accounts, Dreyfus, Middleberg Euro RSCG has bagged the highly contested corporate PR business for Gartner Group, one of the world's leading tech research and consulting firms.

NEW YORK: Just weeks after announcing agency-wide layoffs and in the same week as losing one of its longest standing accounts, Dreyfus, Middleberg Euro RSCG has bagged the highly contested corporate PR business for Gartner Group, one of the world's leading tech research and consulting firms.

NEW YORK: Just weeks after announcing agency-wide layoffs and in the same week as losing one of its longest standing accounts, Dreyfus, Middleberg Euro RSCG has bagged the highly contested corporate PR business for Gartner Group, one of the world's leading tech research and consulting firms.

Gartner VP of PR Carol Wallace said Middleberg was selected over a number of other firms to assist the Stamford, CT-based IT research giant with a major corporate repositioning initiative.

Chairman and CEO Don Middleberg described Gartner, which has more than 1,400 consultants and analysts in more than 80 locations worldwide, as one of the most significant wins in his agency's recent history.

He confirmed that the annual budget fell 'within the high six-figures.'

Prior to this, Gartner has reportedly used Fleishman-Hillard for corporate PR, though in recent months the business had been handled in-house, according to Wallace. TSI continues to coordinate media relations for the firm's analysts.

Middleberg, like most hi-tech specialist firms, has been hurt by the recent downfall of the dot-com sector and has had to cut staff. Most recently the New York-based agency, which has handled such clients as iCast, MTVi and United.com, ended a long-standing relationship with New York mutual fund leader Dreyfus, which took its PR in-house.





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