For the legions of New York PR people who never leave their desks, there is new hope. Soon, they won't even have to get up to rifle through take-out menus.
Seamlessweb, which has primarily targeted lawyers since its launch in December 1999, will add PR agencies to its 60+ customer base. From its Web site, the firm offers food service, from individual sandwiches to full-blown catering.
Why branch into PR? 'Law firms and PR agencies have a lot of similarities,' explained co-founder Jason Finger. 'You have hard-working professionals. They often work late, and they entertain a significant amount of clients.'
And, presumably, they're too lazy to leave their desks. PRWeek idly wonders if Seamlessweb is planning to branch out into commodes.