LAST CALL: Anna Kournikova's devilish backhand

The IABC's regular e-mail communications to members, journalists and other interested parties have, admittedly, had us enthralled for weeks. But an unscheduled memo a couple of weeks ago had us chuckling.

PRWeek's hacks came to work one day recently, to find a staggering amount of e-mail in our inboxes. Most came from the IABC. We opened the letters to find that the kind souls had sent us a picture of toothsome tennis pro Anna Kournikova. And we were momentarily pleased. That is, until our systems crashed.

Later, when Outlook Express had been exhumed, we received a sheepish e-mail from '' It began: 'If you are receiving this message, you most likely received several messages from a few IABC staff members ...' It detailed the nature of the bug and how to deal with it, and ended with a charming apology.

While PRWeek would be the first people to praise the IABC for its matchless transparency in revealing its recent woes, we have to politely point out that constant communication can be a BAD thing.

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