INTERNATIONAL NEWS: Finsbury to tackle global PR for C&W

LONDON: Telecom company Cable & Wireless has picked Finsbury to handle its entire global corporate and financial PR account. The agency replaces Brunswick, which held the business for the last four years.

LONDON: Telecom company Cable & Wireless has picked Finsbury to handle its entire global corporate and financial PR account. The agency replaces Brunswick, which held the business for the last four years.

LONDON: Telecom company Cable & Wireless has picked Finsbury to handle its entire global corporate and financial PR account. The agency replaces Brunswick, which held the business for the last four years.

C&W chose Finsbury over finalists Tulchan, Brunswick and Financial Dynamics.

The fee for the account has not been disclosed. It is known, however, that Finsbury will provide strategic corporate and financial PR advice for C&W internationally, concentrating on European, North American and Asian-Pacific markets.

C&W director of corporate communications Susan Cottam said: 'We were looking for financial and strategic corporate PR support to help us in the way we tell the C&W story to key media.'





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