Incepta takes video to the global stage

NEW YORK and LONDON: Incepta has snapped up New York's Broad Street Productions with plans to grow Citigate Broad Street - as it will be known - into an international brand for video and Internet corporate communications.

NEW YORK and LONDON: Incepta has snapped up New York's Broad Street Productions with plans to grow Citigate Broad Street - as it will be known - into an international brand for video and Internet corporate communications.

NEW YORK and LONDON: Incepta has snapped up New York's Broad Street Productions with plans to grow Citigate Broad Street - as it will be known - into an international brand for video and Internet corporate communications.

Citigate Broad Street will relaunch with Broad Street Productions' 35 employees and the four employees of Yellow Line, Incepta's London-based marketing services agency.

David Dreyfuss, president and CEO of Citigate Broad Street New York, said he was first drawn to Incepta by prospect of international expansion.

'We were in the process of establishing an office in London, and as part of this agreement, we get an instant London office,' said Dreyfuss. 'Now we will have the ability to continue to establish new offices in territories where we see real opportunities.'

Incepta bought Broad Street Productions outright. Dreyfuss will keep his current titles and will not serve on Incepta's board. He has already begun working with Citigate Albert Frank in New York, with which he shares clients Instinet and SG Cowen.

Dreyfuss said he will not lose any clients because of redundancies and said his first focus will be on integrating Yellow Line's four employees into Citigate Broad Street.



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