Falun Gong steps up its PR crusade

WASHINGTON: Falun Gong, the religious order being persecuted by the Chinese government, is increasing its PR and marketing grassroots efforts in the US and around the world to raise awareness of its plight. The group has been a focus for a number of human rights organizations, which claim the Chinese government has tortured and killed many members for practicing their religion that is based on spiritual meditation.

WASHINGTON: Falun Gong, the religious order being persecuted by the Chinese government, is increasing its PR and marketing grassroots efforts in the US and around the world to raise awareness of its plight. The group has been a focus for a number of human rights organizations, which claim the Chinese government has tortured and killed many members for practicing their religion that is based on spiritual meditation.

WASHINGTON: Falun Gong, the religious order being persecuted by the Chinese government, is increasing its PR and marketing grassroots efforts in the US and around the world to raise awareness of its plight. The group has been a focus for a number of human rights organizations, which claim the Chinese government has tortured and killed many members for practicing their religion that is based on spiritual meditation.

Gail Raichlin, of Raichlin Management and Media Group in New York, is heading up PR efforts by donating time to Friends of Falun Gong, an organization which has applied for nonprofit status. The group in DC has started running ads in the transit system, timed to coincide with opposing lobbying efforts by Chinese diplomats to gain support for their crackdown on Falun Gong practitioners, which they characterize as a cult.

Raichlin said the group is seeking pro bono help with PR, particularly in media training and crisis communications. However, once the group receives its tax-exempt status, it hopes to solicit funds from foundations and corporations to launch a more organized campaign.



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