Corporate help sought for dollars 5m anti-drug RFP

WASHINGTON: The Office of National Drug Control Policy (ONDCP) is preparing to issue a multimillion-dollar RFP for a corporate sponsorship program.

WASHINGTON: The Office of National Drug Control Policy (ONDCP) is preparing to issue a multimillion-dollar RFP for a corporate sponsorship program.

WASHINGTON: The Office of National Drug Control Policy (ONDCP) is preparing to issue a multimillion-dollar RFP for a corporate sponsorship program.

The US Navy's contract administrators will draw the contract for the ONDCP. Details are still being worked out, but bidding by agencies to set up corporate sponsorships of its youth anti-drug media campaign is likely to be intense.

The contract is worth an estimated dollars 5 million. It will be for one year, but ONDCP strategists are hopeful that the contract can be extended past that, though 'nothing has been put to paper,' admitted Don Maple, ONDCP senior policy analyst, when asked about the contract to come. The Navy is being charged with writing the contract because ONDCP does not have its own contracting office.

The end result is likely to be a multi-faceted program that could encompass sports, consumer products and corporate cause marketing. However, ideas about the direction of the corporate sponsorship program will also be sought from the RFP's respondents.

'There is currently no (agency) chartered to develop a relationship with non-media corporate America,' Maple said. 'This contract will enable us to do that portion of the campaign.' ONDCP is involved in more than communications. It provides counsel to the President on matters of drug policy and plays a coordinating role between federal and state legal and health authorities.

ONDCP's National Youth Anti-Drug Media Campaign receives dollars 185 million a year for an integrated communications campaign through congressional charter. Much of the funding for the campaign is devoted to purchasing media time for advertising. Ogilvy & Mather (New York) handles that portion of the campaign.

Fleishman-Hillard Washington has a five year contract to handle PR and outreach for the National Youth Anti-Drug Media Campaign. The agency has billed an estimated dollars 10 million annually over the past three years.

The youth media campaign is now in the midst of its five-year authorization that will come to an end on September 30, 2002 unless Congress reauthorizes its operations.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.